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What is Moral Authority, And Why Is It Important for Leaders to Have It?


I recently read John Maxwell’s excellent book Leadershift: 11 Essential Changes Every Leader Must Embrace. One of my favorite chapters in the book was titled “Positional Authority to Moral Authority: The Influence Shift”.  What exactly is moral authority and why is it important for leaders, and others, to have it?
Maxwell writes that moral authority is:
“The recognition of a person’s leadership influence based on who they are more than the position they hold. It is attained by authentic living that has built trust and is sustained by successful leadership endeavors. It is earned by a lifetime of consistency. Leaders can strive to earn moral authority by the way they live, but only others can grant them moral authority.”

This definition of moral authority is similar to the integrity competency we used in the organization where I worked. I would ask if a team member’s actions consistently matched their words. Did they build trust with others because others could depend on them to do what they said they were going to do? In other words, did their walk align with their talk? I see moral authority being closely aligned with character and dependability.
Andy Stanley in his book Visioneering, writes that moral authority is the credibility you earn by walking your talk.  He tells us that moral authority is the result of a commitment to do what’s right.
When I mentored with emerging leaders, I would tell them that I wanted them to become leaders that others would want to follow.  Stanley writes that to gain and maintain your influence as a leader you must have moral influence, and that moral authority makes you a leader worth following. Maxwell writes that you can’t cultivate moral authority unless people respect you. That respect is earned by consistently walking your talk.
Stanley tells us that moral authority is a fragile thing. It takes a lifetime to earn, but can be lost in a moment. And once it is lost it is almost impossible to restore.
Now that we have discussed what moral authority is, can you think of individuals who have lost their moral authority?  It probably wouldn’t take you long to think of several.
Here are a few examples that I can think of:

Can you see why it is important for leaders of all kinds to have moral authority? What are some examples of individuals who have lost their moral authority with you?

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