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Making Vision Stick by Andy Stanley. Zondervan. 80 pages. 2007.
*** ½

This small book on vision is one that I recently read for a second time. Stanley is pastor of North Point Community Church in Atlanta, the second largest church in the United States. I have listened to and benefited from his “Leadership Podcast” for the past few years.

He writes that this is not a book for those whose organizations have not developed their vision yet, but rather for those leaders who want to make their vision stick. He has described vision as a mental picture of what could be, fueled by a passion that it should be. He writes that one of the greatest challenges of leadership is making vision stick.

Stanley writes that it is the leader’s responsibility to ensure that those within their organization understand and embrace the vision of the organization. However, when a leader blames their followers for not following, the leader has ceased to lead. The leader has to communicate things in a consistent and coherent manner.

He gives five steps to make your vision stick:

Step 1 – State it Simply Stanley writes that people don’t remember or embrace paragraphs, so the vision must be simple and memorable. He uses the One Campaign as an example. Their vision is “To make poverty history”. He indicates that if the vision is unclear to you, it will never be clear to the people in your organization. For your vision to stick, you may need to clarify or simplify it. The vision that Stanley has for his church is “To create a church that unchurched people love to attend”.

Step 2 – Cast it Convincingly He uses Nehemiah 2 from the Bible to illustrate this step, stating that it is the ultimate illustration of casting vision. The wall had been torn down for a long time. Nehemiah casts the vision for why they need to rebuild the wall now. The three parts to this step are:

  1. Define the problem. People have to realize how serious it is and what is at stake if they don’t get on board.
  2. Offer a solution. A vision is convincing when people are able to see the connection between the problem and how the organization is offering a solution. Every vision is a solution to a problem. Stanley writes that: “Buy-in hinges on your ability to convince them you are offering a solution to a problem that they are convinced needs to be solved”.
  3. Present a reason. This is the reason that action must take place now. This is the answer to the questions “Why must we do this?” and “Why must we do this now?”

If the people in your organization don’t feel the problem, they will not be excited about the solution. You need to craft your vision as a solution to a problem. Organizations need to position themselves as a solution to a problem.

Step 3 – Repeat it Regularly Stanley writes that regardless of how often you think you’ve repeated your vision, it’s not enough. He recommends discovering within the rhythm of your organization when the best time is to cast and repeat vision. At Stanley’s church the best times are each January (when they have their highest attendance) and May (when they are recruiting volunteers for the fall). The repetition is done in numerous ways (sermons, emails, recorded messages on CD, mail-outs, etc.).

Step 4 – Celebrate it Systematically Stanley writes that the leader has to find ways to celebrate the vision. When you catch somebody living out the vision the way you need to celebrate it. Stories do more to clarify than anything. They bring emotion to phrases and sentences in the vision statement. He goes on to state:

“Celebration clarifies the win. People will repeat what is most often celebrated. Every organization celebrates something. But if your vision doesn’t align with your celebrations, I assure you that what’s celebrated will overpower the vision and determine the course of your organization”.

Additionally he suggests that the first question that should be asked in the weekly staff meeting is “Where have you seen (vision statement) lived out this week?”

Step 5 – Embrace it Personally Stanley states that: “Your willingness to embody the vision of your organization will have a direct impact on your credibility as a leader. Living out the vision establishes credibility and makes you a leader worth following. When people are convinced the vision has stuck with you, it is easier for them to make the effort to stick with the vision”.

He concludes the book by discussing how to know if your vision is slipping. He gives two categories of vision slippage indicators (ways to know when your vision is slipping):

  1. Projects, Products and Programs Stanley writes that leaders must keep their antenna up for new things that have potential to distract from the main thing. He states:  “Our approach stands in stark contrast to a practice many church leaders have adopted. I’ve actually heard this taught as a good approach to pastoral leadership. It goes something like this: When somebody comes to you with a ministry idea, tell them, ‘That’s a great idea! Why don’t you lead it?’ This is heralded as an effective way to involve people in ministry. I think it’s a great way for a church to lose focus. Vision, not people’s random ideas, should determine programming. Vision, not a cool PowerPoint presentation, should determine which initiatives are funded by your organization. Vision, not the promise of great returns, should determine which products are launched.”

2. Requests, Complaints and Stories Stanley indicates that requests, complaints and stories reveal a great deal about what’s on the minds and hearts of the people in an organization. He writes: “Consider this: if there was 100 percent buy-in to your vision by the people you work with, what questions would they ask? What kinds of stories would they feel compelled to tell? What would get on their nerves? Begin to listen. Really listen. If the people around you aren’t asking the right questions, telling the right stories, or complaining about the right things, your vision may be slipping.” He goes on to state that what people complain about communicates their understanding of the vision.

This short book contains much helpful information about how to make vision stick.

Faith and Work Book Clubs – Won’t you read along with us?

Don’t Waste Your Life by John Piper. Crossway. 192 pages. 2003  

Other than the Bible, this small book by John Piper has had the most influence on my life. It played a key role in my returning to seminary after ten years in 2005. I have read it almost each year since it was published in 2003. Listen to John Piper describe the book in this less than two-minute video.

This week we look at Chapter 1 – My Search for a Single Passion to Live By

Only one life
’Twill soon be past;
Only what’s done for Christ will last.

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