BOOK REVIEW: Creating a Business Plan that Actually Works: Especially, But Not Only, for Faith-Based Organizations by Matt Perman. What’s Best Next. 33 pages.
Matt Perman is the author of the excellent 2014 book What’s Best Next: How the Gospel Transforms the Way You Get Things Done. That book was so helpful (I’m reading it a second time with colleagues at work) that I’m going to be interested in anything that he writes. He is an important voice in helping people integrate their faith with their work. In fact he states that this resource will be especially helpful for those looking for a resource that makes the integration of faith and work explicit. He encourages us to see our work as an act of service, to the glory of God, stating it is at the heart of how to glorify God in our work and do your business plan in a gospel-centered way.
He writes that this short e-book was written to provide guidance for how to create a business plan that actually works––a plan that will truly help you in launching your new business, department, or other large initiative, without getting you stuck in the details of over-planning. It also gives specific guidance for how to create a business plan from a faith-based perspective.
He defines a business plan as simply a guide or road map for your business, new department, or other large effort. It will help us think through and articulate your mission and values, main objectives, core audience, comparison organizations or competitors, financial plan, core activities, marketing plan, and other key realities. A business plan is not just for those starting a new business. Perman states that if you’re starting anything or want to refine what you’ve already started, a business plan is a key step.
In looking at how to create a business plan that actually works and to do so in a way that relates to the Scriptures, we should learn from the best business minds (Jim Collins, for example), common grace realities as well as the Bible.
He takes the reader through each of the sections of a business plan and briefly explains what they mean and how it translates into the ongoing fabric of our business. He also includes some helpful resources that you may find useful. He stresses that the process of developing a business plan is as important as the final result; as the activity of thinking through your business or new endeavor in this way prepares you for effective implementation.
This short book contains much helpful information and is well worth your time to read it. I know I’ll be sharing what I learned here with others, including my sister-in-law who is the Director of a Pregnancy Resource Center.